•    JANUARY NEW ARRIVALS
  •    Après-Adventure in Ogden
  •    Winter Bestsellers
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All the New Gear We Loved in January

All the New Gear We Loved in January

This month, we received several long-awaited shipments, including Voile and Head skis, Jones snowboards, and avalanche safety gear.
  • Mekenna Malan
Après-Adventure in Ogden: Winter Edition

Après-Adventure in Ogden: Winter Edition

So you've just spent the day skiing The Greatest Snow on Earth®. What now? Lucky for you, this little mountain town has plenty of food, beer and entertainment for your après-adventure amusement.
  • Mekenna Malan
Here are our staff's outdoor goals for 2022

Here are our staff's outdoor goals for 2022

In 2022, we want you to get outside! Our staff members have set some rad outdoor-centric resolutions for the new year. Get to know them, then come visit us so we can help you prepare for your own adventure.
  • Mekenna Malan
2022 Outlook: A Note From Our GM

2022 Outlook: A Note From Our GM

In mid-2021, we adopted a new phrase at GEAR:30: “Improve your outdoor experience.” As GEAR:30 moves into 2022, we are excited to announce a slight shift in our buying strategy focusing more on gear and less on apparel.
  • Brandon Long